(y)our Story

The launch.

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It all started...at a daybreaker. 

In September of 2016, one of our founders, Christopher Salata, packed 99% of his possessions and tossed them into a Los Angeles storage unit. For his next adventure (in part because he was slightly enervated by the current state of national politics) Christopher set his sights on the African continent. He made up his mind he would move to Uganda for 6 months to take a consulting position at a solar energy company doing development work in the region. 

Although Christopher had been working in the renewable energy sector in California for years and loved his industry, he had began studying peace-related literature in his free time. He was primarily fascinated by the work of Harvard professor and evolutionary psychologist Steven Pinker's Better Angels of Our Nature (more about this title in Peace Science). The fundamental theme of the book is that global human-to-human violence has continued to decline generation after generation, contrary to what we often think.  For months, Christopher could not get the book's concept out of his mind.
Not unlike a chemist he contemplated, "If this trend is truly happening, is it possible we can catalyze this result?"

Steven's 2012 publication, THE BETTER ANGELS OF OUR NATURE

Steven's 2012 publication, THE BETTER ANGELS OF OUR NATURE


Before exiting the continent for 6 full months Christopher chose to visit NYC for a week (or so he thought). The goal was to have a stopover vacation en route to Africa. New York held a host of friends he could say hello to -- but most importantly, due to his love for sustainable innovation and futurism, Christopher wanted to visit Aerofarms, the world's largest vertical farm. Before departing highly developed western civilization he wanted to see the current pinnacle of our innovation in agriculture, one of the front running solutions in the immanent global battle against our ecological crisis. 

Also during this week in NYC he was looking forward to celebrating the International Day of Peace on September 21st. Christopher was invited to attend a Daybreaker that day on the top of the Lorde and Taylor building. Daybreaker is a 6 AM sober morning dance party. In alignment with Daybreaker's mischevious culture he decided to wear his newly purchased spacesuit he found at a thrift store in San Francisco, and that's when all his plans began to change.


that the world is growing less violent  and had already been plotting and planning to create a sustainable T-shirt/ apparel line around the concept of promoting a peaceful future. 

On September 21, 2016, the International Day of Peace, one of our founders, Christopher Salata, attended a Daybreaker [if you haven't been yet, get on it!].